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Once we had our translation team actively using the tool, we saw a decrease in revisions and proofs from an average of five down to one or two proofs to final approval. What had previously been a back and forth workflow with multiple proofs and annotated pdfs became a much more efficient process. Once we felt comfortable with the solution, we took it to other teams to promote and demonstrate how it improved our process and turnaround time on We defined the process and steps and created a Design SOP (Standard Operating Procedure) for the team to use.
Adobe incopy workflow update#
It’s an easy check in/check out process to update the files.īuy in and trust are both important in making changes to any process, so we started small with a key business partner who often submitted changes to existing materials and was adaptable and open to trying new technology. We used to first get the training needed to use InCopy and then tried it out on several design requests that came through from this business partner. In fact, when you have the network bandwidth of a larger corporation both the content author and the designer can be in the same file at the same time, making changes without overwriting each other's work. It empowers the copywriter, editor and translator to make their own changes directly in InDesign files with minimal involvement from the designer and no chance of their changes affecting the design layout. Adopting Adobe InCopy is a key part of our solution that has allowed for greater collaboration among the marketing, design and translation teams. These minor revisions can become a runaway train if you do not have enough process in place to minimize the back and forth of copy edits.īeyond defining a clear process for managing workflow, it is important to have the right tools for your team to keep things running as smoothly as possible. That’s what we went to design school for, right? In reality, we're looking at round five of copy edits or making decisions on whether text will be bold or capped or not bold. Add another language into the production and that’s considerable time that could be spent on new creative projects.ĭesigners thrive on creative challenges: doing the research generating ideas coming up with concepts and solutions for clients and executing the chosen design. Our job involves maintaining and updating all existing print collateral, but the amount of effort it takes to make updates to this material can really burn up a lot of the team’s time.